This project presented a unique opportunity to design and implement a complete UX strategy from the ground up. Beast Brawlers is a high intensity multiplayer mobile game, where players fight each other riding mythical beasts in short, 2 minute rounds. I was responsible for leading the UX team in developing personas, user journeys and user flows, and defining the flow from one part of the game to the other.

I used this data, helping craft a set of menus and screens that would most appeal to casual RPG-style players, in a manner similar to Supercell games such as Clash Royale. I worked with a junior designer to develop a series of low, medium and high fidelity mockups in order to convey the organization and flow to the game developers in a way that was clear and concise.

After developing this user flow, I then lead the team in coordinating with the final UI artist to ensure that all of the functionality of these screens was correctly incorporated. Finally, I presented an interaction design document to the project managers, including various feedback from other testers, in order to document all of the possible edge case scenarios and the way those can be addressed onscreen. The game is currently in a closed beta, and I am excited to see its reception once it is officially launched on iOS and Google Play.

Over the course of three months, I helped test, design and analyze the overall interaction design for a newly released fantasy sports app called Fantasy Football Coach. I was brought in to improve the company’s retention strategy and help communicate better feedback to the games users.

Initially, I conducted research, analyzed feedback from online surveys, and measured the current user data.
Upon gaining this information, I designed a series of mid fidelity wireframes that would help drive retention on Day 3 and Day 7 of using the game. I designed new modules interfaces, including a social challenge and an achievement based rewards screen.

I also created interactive prototypes with Axure RP that were designed to provide more intuitive feedback for users when swapping or upgrading American Football players. I tested these prototypes with different designers other members of the company. I am pleased to see that these changes were incorporated to make it more enjoyable for its fans.

I project managed a group of designers and developers in our efforts to develop a new kind of game prototype for the digital marketing agency Work @ Play. During our three months, we conducted research with a wide group of people and analyzed video footage in order to understand how a second screen game experience focused their attention. I oversaw client presentations and iterative prototypes, helping demonstrate our findings and progress. At the end of our research project, we delivered a high fidelity prototype of a game entitled “aMAZEd” and a low fidelity prototype of a second game to Work @ Play.

We also included a white paper outlining key principles in interaction design that we learned, if one plans on creating a game that can be enjoyed with both a main television and secondary mobile device. This project ultimately helped our client secure a lucrative deal with a game publisher later in the year.

To read more about this project, click HERE.

This project was created as part of a User Experience course during my Masters Program at the Centre for Digital Media. My design partner and I were tasked with solving the problem of how to reserve washers and dryers in shared laundry units. We researched our target user base, developed personas and wrote user stories – all with the goal of understanding how to reduce friction when it comes to doing laundry. We discovered that a web-based app with a time-based reservation system would work for our users and developed a high fidelity prototype in Axure RP in order to demonstrate our solution. Our final prototype was inspired by minimal interfaces like Siri that use deep learning and intuitive language to assist users in as friendly a way as possible.

To read more about our project click HERE for an in-depth case study.