Looking Glass

Interactive Web Banner

Lead Digital Artist

 

The Looking Glass Foundation needed to convey the dangers of an eating disorder to the general public in a way that was visceral, resonant and meaningful. I was commissioned to digitally manipulate images of a female model as her body transforms from an average weight to an incredibly anorexic weight.

Over the course of eight weeks, I worked in conjunction with the Vancouver agency Tribal DDB in order to ensure that the morphing of the model’s body looked as smooth and realistic as possible. These assets were then handed off to their web development team for integration into an interactive web banner. I was proud to be a part of this important online campaign and pleased it won a Lotus Award for Best Online Advertising Single.

You can view the final ad HERE.

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